Specifications for Web or Mobile App

Please use the following specifications when providing material for inclusion in a web or Mobile App design.

Text

  • Text supplied should be created using the styles defined in this Microsoft Word Template.
  • Please use only the styles specified in the template. Please note: utilise only the styles necessary to reflect the logical hierarchical structure of your document. If additional styles are required, please contact Designforge.
  • To view invisible characters such as character returns, or tab characters, click the show/hide icon in the toolbar.
  • To produce paragraph breaks, type a single paragraph return character only. Using multiple return characters to produce spacing before or after an applied style is incorrect. This will involve additional billable time on a job, as the extra paragraph return characters will need to be manually removed throughout the entire document.
  • To create a point of alignment within text, type a single tab character only. Using multiple tab characters to produce a single point of alignment is incorrect. This will involve additional billable time on a job, as the extra tab characters will need to be manually removed throughout the entire document. If multiple alignment points are required, feel free to insert additional tab characters.
  • Submit an appropriate amount of text—utilising word count to assist with copyfitting. It would be advisable to liaise with Designforge to agree a word count target.
  • Text should be spellchecked and proofread before submission.
  • Text can be supplied in the following file formats (in order of preference);
  1. Microsoft Word Document — .doc.
  2. Rich Text Format — .rtf.
  3. Plain Text — .txt (does not support styles).

Logos

Logos should be provided in the following manner (in order of preference);

  1. Vector Image (see detailed specifications below).
  2. Raster Image (see detailed specifications below).

Logos must incorporate transparency, so they can be placed on background images if required.

Raster (Photographic) Images

  • If the image is to be incorporated in a PDF for inclusion on the web, follow the specifications for print.
  • Continuous tone photographic images should be supplied in liaison with Designforge. Image colour modes should be appropriate to the style of image. Black and White Photography should be supplied in Grayscale Mode. Colour Photography should be supplied in 24-Bit RGB Mode.
  • Line art images, such as a pen drawing should be supplied in liaison with Designforge. Image colour mode should be supplied in the originating mode, either 8-Bit Grayscale or 1-Bit Monochrome.
  • Images should be supplied in an uncompressed file format, but can be supplied in the following formats (in order of preference).
  1. Adobe Photoshop — .psd (if layers or transparency are involved).
  2. Tag Image File Format — .tif (Utilizing LZW or ZIP compression only).
  3. Encapsulated Postscript — .eps (Raster style .eps only, NOT vector style .eps).
  4. Joint Picture Expert Group — .jpg (Quality level set to Highest / Best). Images in this format must be supplied as first generation, as they utilise lossy compression in order to reduce filesize. At no stage may they be opened in an application and saved, as this process introduces additional compression artifacts. This reduces the quality of the image. In order for this format to be viable, it must possess sufficiently large resolution, so that when it is resized image artifacts introduced by the compression may be averaged out. Ultimately, suitability is dependant on the nature of a specific image.

Vector Images

  • If the image is to be incorporated in a PDF for inclusion on the web, follow the specifications for print.
  • Vector Images have many advantages and suit some applications very well. Unfortunately they are also potentially host to a number of problems and are confusing for the non designer to supply correctly. These files can also contain embedded or linked raster images. Linked images must be supplied in addition to the document file. Any embedded raster images must take into account the specifications for raster images (above).
  • Images should be supplied in the following formats (in order of preference).
  • Adobe Illustrator CS5.5 (or earlier) native — .ai.
  • Adobe Illustrator CS5.5 (or earlier) Encapsulated Postscript — .eps.
  • Adobe Portable Document Format — .pdf.
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