Specifications for Motion Graphics

Please use the following specifications when providing material for inclusion in a motion graphics design.

Text

  • Submit an appropriate amount of text—utilising word count to assist with copyfitting. It would be advisable to liaise with Designforge to have an word count estimate as a target. Please bear in mind that text may suffer a lack of legibility at small sizes. Additionally, the temporal nature of the medium must be accounted for, with enough time allocated to allow easy reading of a section of text.
  • Text should be spellchecked and proofread before submission.
  • Text can be supplied in the following file format;
  1. Plain Text—.txt (does not support styles).

Logos

Logos should be provided in the following manner (in order of preference);

  1. Vector Image (see detailed specifications below).
  2. Raster Image (see detailed specifications below).

Logos must incorporate transparency, so they can be placed on background images if required.

Raster (Photographic) Images

  • Continuous tone photographic images should be supplied in liaison with Designforge. Image colour modes should be appropriate to the style of image. Black and White Photography should be supplied in Grayscale Mode. Colour Photography should be supplied in 24-Bit RGB Mode.
  • Line art images, such as a pen drawing should be supplied in liaison with Designforge. Image colour mode should be supplied in the originating mode, either 8-Bit Grayscale or 1-Bit Monochrome.
  • Images should be supplied in an uncompressed file format, but can be supplied in the following formats (in order of preference).
  1. Adobe Photoshop — .psd (if layers or transparency are involved).
  2. Tag Image File Format — .tif (Utilizing LZW or ZIP compression only).
  3. Encapsulated Postscript — .eps (Raster style .eps only, NOT vector style .eps).
  4. Joint Picture Expert Group — .jpg (Quality level set to Highest / Best). Images in this format must be supplied as first generation, as they utilise lossy compression in order to reduce filesize. At no stage may they be opened in an application and saved, as this process introduces additional compression artifacts. This reduces the quality of the image. In order for this format to be viable, it must possess sufficiently large resolution, so that when it is resized image artifacts introduced by the compression may be averaged out. Ultimately, suitability is dependant on the nature of a specific image.

Vector Images

  • Vector Images have many advantages and suit some applications very well. Unfortunately they are also potentially host to a number of problems and are confusing for the non designer to supply correctly. These files can also contain embedded or linked raster images. Linked images must be supplied in addition to the document file. Any embedded raster images must take into account the specifications for raster images (above). Additionally, these embedded images must only be embedded in the following colour modes—CMYK, 8-Bit Grayscale or 1-Bit Monochrome. Published documents will be printed in some combination of either CMYK, Hexachrome, or Spot colours. Therefore vector image colour mode must be originally designed using CMYK and may include the previously mentioned colour modes if required. Vector images designed using RGB mode, or containing any RGB object are unsuitable for printing.
  • Images should be supplied in the following formats (in order of preference).
  • Adobe Illustrator CS5.5 (or earlier) native — .ai.
  • Adobe Illustrator CS5.5 (or earlier) Encapsulated Postscript — .eps.
  • Adobe Portable Document Format — .pdf.

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